If you could live anywhere, where would it be, and what would it be like? Open up a world of possibilities when you sell your home and make those dreams real. The Coldwell Banker® brand is the North Star of the real estate industry – guiding people to the homes of their dreams for 117 years. It’s a passion and pursuit I take deep pride in: Creating and exceeding impeccable standards in every aspect of your real estate experience. So, it really is true – your dreams don’t have to be just dreams.
MAKE YOUR DREAMs REAL
LIST YOUR HOME WITH CONFIDENCE
When you sell your home with me, you can enjoy access to the exclusive Coldwell Banker® Seller’s Assurance Program. This industry-leading marketing suite is designed to put your home in front of more buyers, boost its sales price and help you make the move that’s right for you. After all, your home sale experience should be simple and rewarding. You will learn more about the different products and programs available through the Seller’s Assurance Program in this presentation.
PROVEN SUCCESS
*Based on Coldwell Banker Financial Data as of Jan. 1, 2022-Dec. 31, 2022.
How powerful is the Coldwell Banker® brand? The proof is in the results: Affiliated agents handled 608,728 transactions sides in the U.S. in 2022*.
Selling your home is a big deal and the company that helps you should be, too. In 2022, the Coldwell Banker® brand closed $295 billion in sales volume*. This is a brand committed to empowering agents like me with the innovative technology, strategic marketing and powerful network I need to market your home in the best possible way.
PROVEN. POWERFUL. PERSONAL.
AGENTS
COUNTRIES and Territories
100,000+
Through my affiliation with the Coldwell Banker® brand, I have access to a national and global network of well-connected real estate agents, allowing me to capture more leads and sell your home faster.
Andorra Argentina Aruba Bahamas Bermuda British Virgin Islands Cambodia Canada Cayman Islands Chile Costa Rica Curaçao Cyprus Dominica Dominican Republic Egypt England France Grenada India Indonesia Ireland Italy Jamaica Luxembourg Malta Mexico Monaco Netherlands Paraguay Portugal Sint Maarten Spain St. Kitts & Nevis Turkey Turks & Caicos United Arab Emirates United States Uruguay U.S. Virgin Islands (St. Croix & St. Thomas)
GLOBAL REACH
40
Great marketing isn’t just about waiting for a buyer to come your way – it’s active promotion that targets likely buyers where they are, whether that’s online, around town or across the country.
POSITIONING YOUR PROPERTY
After
Before
We’ll work together to decide which home improvement projects will increase your home’s value the most and set an estimated budget for the work. I’ll enroll your home in the RealVitalize program and get you connected to a dedicated Angi Project Consultant who will source and schedule local vendors from Angi’s network of trusted service professionals. Once you approve the estimates, local top-rated professionals implement your home improvements. Home projects and services are backed by the Angi Happiness Guarantee. If you’re not satisfied with your home project or service, Angi will work to make it right. I list your home. You don’t pay anything back until closing*.
Coldwell Banker® can help you make the needed improvements and repairs to prep your home for sale with no upfront costs using the RealVitalize® program. There are no hidden fees or interest and you don’t have to pay until your property sells*.
*Seller must pay for work upon earlier of closing, listing no longer being in effect, or 12 months after completion of first job. If settlement proceeds are insufficient to cover the RealVitalize project costs, seller must pay the balance within 15 days after closing. ©2023 Coldwell Banker. All Rights Reserved. Not available in all states and only at participating offices. Void where prohibited. Terms and conditions apply. Execution of program agreement is required. Results not guaranteed. Not intended as a solicitation if your property is already listed by another broker. The RealVitalize logo and trademark are owned by Anywhere Real Estate Group LLC. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices, owned by a subsidiary of Anywhere Advisors LLC, and franchised offices that are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. All property enhancement services are provided by the applicable service provider affiliated with Angi, and not Coldwell Banker or any of its franchisees or affiliates.
cleaning Curb appeal Electrical upgrades Flooring carpentry Handyman services Landscaping Moving and storage Painting Plumbing Room renovations Staging
How it works
1. 2. 3. 4.
MAXIMIZE YOUR SELLING PRICE
POPULAR PROJECTS INCLUDE
PHOTOGRAPHY
If a picture is worth a thousand words, then beautiful high-quality images could be worth thousands of dollars when selling your home. I’ll make your property look its very best, thanks to professional photography that encourages buyers who are browsing online to slow down and take notice.
AGENT PROMOTION
YARD SIGN
PRINT ADVERTISING
ONLINE AND SOCIAL MEDIA
360° PROPERTY MARKETING
OPEN HOUSE
VIDEO
ADVERTISING
EMAIL MARKETING
*National Association of REALTORS® 2022 Profile of Home Buyers and Sellers.
96%.
Online exposure is critical to getting a competitive price and a fast sale for your property. Thanks to my digital marketing expertise and the Coldwell Banker® brand’s top online presence, I’ll get your home seen and sold.
OF HOME BUYERS USE THE INTERNET
26.2M
eXp Realty
132.7M
Compass
11.8M
The #1 most visited REAL estate brand online*
Coldwell Banker®
Keller Williams
184.2M*
Home buyers are online, and more of them are visiting Coldwell Banker® sites than other real estate brands, which means your property gains better exposure and more qualified buyers.
RE/MAX
39.6M
23.0M
184.2M
Century 21
*Reflects total website visits for 2022. Comscore 2022 Media Trends.
Site visits to Coldwell Banker websites
COLDWELLBANKER.COM HOMEFINDER.COM HOMES.COM HOTPADS.COM
My comprehensive online marketing strategy includes detailing your property’s critical selling points and posting multiple photos on the most visited real estate websites in the world. The result? Your home gets showcased on dozens of high-traffic sites – putting it in front of potential buyers everywhere.
REALTOR.COM TRULIA.COM ZILLOW.COM
ONLINE EXPOSURE
Show buyers your home is worth the investment with a single-property website. Unlike listing sites where your home is forced to compete for attention with similar properties, ads and other distractions, a single-property website keeps the focus on your home. I will promote this unique site to potential buyers throughout the property marketing campaign and on social media.
SINGLE-PROPERTY WEBSITE
SOCIAL MEDIA
1. Sprout Social Reporting Jan. 1-Dec. 31, 2022. 2. Media Agency Reporting Jan. 1-Dec. 31, 2022.
The Coldwell Banker® social media channels reached millions of consumers in 2022: • 623M+ Impressions1,2 • 33.8M+ Engagements1 • 5.7M+ Link Clicks2 • 99.5M+ Video Views1,2 • 718K+ Followers1 • 99K+ Paid Media Leads2
Today’s buyers are active on social media, which is why I’ll heavily promote your property on social to generate buzz and attract the attention of potential buyers.
86%
RELY ON AGENTS*
For many people, buying a home is one of the largest financial transactions they’ll make, which is why 86% of them rely on an agent to be their guide*.
GAIN MORE EXPOSURE
Your home will be shared with our national network of Coldwell Banker® affiliated agents and may be featured as an exclusive sneak peek on coldwellbanker.com, creating even more opportunities to match your home with interested buyers. By engaging with my network early on, we take advantage of the initial buzz around new property availability – increasing buyer interest and driving your home’s value perception for a faster sale.
My property announcements will reach a targeted segment of my exclusive email list and are an easy yet effective way to connect with buyers, agents and their networks.
One of the most powerful ways to debut your home is by hosting a broker’s open house, where I invite my network of real estate industry contacts to tour your property. The sooner other brokers and agents know about your home, the sooner they can match it to their current buyers. It’s word-of-mouth marketing at its best.
BROKER OPEN HOUSE
®
I will notify agents at local real estate companies once your property hits the market. By mobilizing the real estate community for your benefit, I create more opportunities for agents to connect their buyer clients to a hot new property – further advancing the sale of your home.
AREA REALTOR NOTIFICATION
41%
What better way to experience your home than in person? Many buyers agree there are distinct advantages to attending open houses to find their new home.
ATTEND OPEN HOUSES*
*2022 National Association of REALTORS® Home Buyers and Sellers Generational Trends.
PRIVATE SHOWINGS
Virtual Open House
Most buyers shop for homes online, and with a virtual open house I can access your target audience quickly, wherever they are.
With your permission, serious buyers and their agents can schedule an appointment with me so they can explore your home without the distraction of other buyers.
With proper safety measures and precautions in place, open house events are a fantastic way for buyers to connect with the space and the neighborhood.
Traditional Open House
*2022 National Association of REALTORS® Profile of Home Buyers and Sellers.
A fantastic way to introduce buyers to your property, videos help connect buyers to the space quickly, easily and on their own schedule, whether they’re across town or across the country.
WATCH PROPERTY VIDEOS*
40%
In creating a professionally produced photo slideshow of your home, I can engage buyers with sight and sound, wherever they are.
VIRTUAL PROPERTY TOUR
The yard sign’s role in selling your home remains as important as ever, effectively broadcasting to neighbors, buyers and any passerby a new property is available.
OF BUYERS USE YARD SIGNS .
39%
*
PROPERTY BROCHURES
I’ll showcase your home’s unique selling points with a professionally printed property brochure filled with high-quality photography and powerful content.
When paired with digital marketing, specialty marketing, like direct mailers, serves to set your listing apart and remains an effective add-on for directly connecting with buyers in your area. It’s also a resourceful way to tap into your neighbors’ networks – creating an opportunity for them to notify their family and friends who are looking for a home.
DIRECT MAIL MARKETING
IN THE NEWS
The Coldwell Banker® brand is a newsmaker in the real estate industry and beyond, averaging 136 media mentions each day1 and 623M media/social impressions2 last year. Our leadership team and network of affiliated agents are consistently called upon by the likes of CNBC, The New York Times, The Wall Street Journal, Cheddar, Fox Business and Yahoo Finance as the authoritative voice in real estate.
1. Cision. 2. Media Agency and Sprout Social Reporting, 2022.
1. Coldwell Banker/Quester Real Estate Consumer Research, June 2022. 2. Ace Metrix scores 2012-2022. Real estate category.
2
consumers who saw our advertising were 3x more likely to work with a coldwell banker agent1.
Year after year, the Coldwell Banker® brand is proud to deliver the national network advertising that connects with viewers and leads the industry. By affiliating with the Coldwell Banker brand, I leverage one of the strongest and most recognized names in real estate to make the right impression and attract buyer interest in your property.
#1-RATED REAL ESTATE AD 11 YEARS IN A ROW
FULL SERVICE
The Coldwell Banker® brand is there for you in all aspects of the home sale process. Our primary services ensure you’ll receive complete assistance from start to finish – giving you one-stop-shop convenience.
FROM START TO FINISH
Mortgage Services – If you’re also interested in finding your new dream home, I can support you with your home search and connect you with a mortgage broker that offers incredibly competitive rates, fantastic customer service and a fast, simple process. Title Services – I can recommend a title provider that will research and resolve title issues before the closing to help ensure your transaction closes smoothly and on time. Warranty Services – A home warranty provides that extra measure of security that makes buyers feel more comfortable and confident in the purchase of your home. Insurance Services – I have connections with a variety of insurance companies that offer competitive rates on homeowners, condominium, renters, automobile, second home, vacant home and umbrella coverage.
With my comparative market analysis (CMA), which includes intelligence on homes like yours that are off, on and pending in the market, I’ll develop a competitive pricing strategy that signals your home’s value and generates buyer excitement.
PRICING STRATEGY
A comparative market analysis is a report that pulls data from the multiple listing service based on buyer and seller activity in your area. I’ll use this intelligence to establish an ideal listing price for your home that’s competitive and appeals to buyers.
COMPARATIVE MARKET ANALYSIS
Key CMA Data includes
• Comparable properties in your area that recently sold • Comparable properties in your area that failed to sell • Pending sales in your area • Comparable active listings in your area
IF THE ASKING PRICE IS:
20% of Buyers 30% of Buyers 50% of Buyers 95% of Buyers
PRICING RIGHT
THE PROPERTY APPEALS TO:
15% Over Market Value 10% Over Market Value 5% Over Market Value Current Market Value
Thanks to the internet, home buyers are more knowledgeable than ever, with many doing their own comparison research. Which is why intelligent pricing is one of the most critical aspects of a successful sale – no matter how perfect your home is, you’ll miss out on potential buyers if its price doesn’t align with similar properties selling in your market. By considering market factors and local competition, I’ll thoroughly assess your home and optimally price it from the start, so it generates the most activity from real estate agents and buyers.
To get the most out of your home sale – and avoid putting yourself at a disadvantage – you’re going to want an agent who knows how to negotiate. It’s my job to get you the best possible price, and with data from my comparative market analysis and my tried-and-tested negotiation techniques, I’ll build a strong case so you get top dollar.
NEGOTIATION STRATEGIES
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GETTING STARTED
Your home and your home sale needs are one of a kind. Using the unmatched resources of the Coldwell Banker® brand, I will develop a custom plan to: • Provide you with proven, powerful and personal service • Enable you to obtain the best possible sales price and terms for your home • Close the sale in a smooth, timely manner We are committed to your complete satisfaction, and will represent your interests with the utmost care, honesty, integrity and discretion. Let’s get started!