Your Listing Guide
Chestnut Park® Real Estate Limited, Brokerage
sell your home quickly, for the best price about Me As a long time Muskoka cottager and now permanent resident, Ashley brings over 14 years of sales and marketing experience and a reputation of honesty, trustworthiness and superior negotiating skills to Chestnut Park Real Estate Ltd. Patient, genuine and committed to her clients’ success Ashley joined Chestnut Park, where she works as a Realtor to help her clients navigate the Muskoka market and provide valuable insight into the lifestyle afforded by each small town. Ashley has a keen eye for interior design and a knack for seeing the potential in every property. Ashley is a proud mom of her daughter and identical twin boys. When not holding an open house or searching for the perfect property for a client, Ashley enjoys relaxing at the lake with her family and being on the trails of Muskoka! “And into the woods I go, to lose my mind and find my soul” - John Muir
Ashley Jeffery Broker C: 705.349.8859 | O: 705.767.2121 info@ashleyjeffery.ca | ashleyjeffery.ca
reasons to work with Me
Service and experience I deliver unparalleled service customized to your unique needs. My passion for real estate along with a deep understanding of the markets I serve, combine to offer an important competitive advantage for sellers. Market knowledge With access to the best market reports, statistics and local intelligence, I have my fingers on the pulse of your most desired neighbourhoods and feel movements and shifts immediately. Price guidance Your home will be priced competitively using our proven property evaluation process and our extensive knowledge of current market conditions to get the highest price possible. Marketing with unmatched global reach Our marketing techniques have local and global reach that provide unmatched exposure to propel your listing above the competition. Negotiation skills I am constantly brokering deals in the communities I serve, so I know exactly what’s going on in terms of trends, pressures and opportunities. I use this knowledge to develop a strong bargaining position so you achieve the best possible results at the negotiating table. Proven performance Our brokerages’ sales record speaks for itself. I will strive to sell your home in the shortest number of days for the best possible price, and I can leverage a wide agent network and brokerage support system to do so.
what we do to sell your home
01. comparative market analysis We help you reach a realistic competitive listing price for your home based on similar homes. 02. staging consultation We suggest improvements and provide tips for preparing your home for sale. 03. marketing planning and promotion We professionally photograph your home, detail the interior, prepare floor plans, and design a custom marketing plan that gives your property maximum exposure. 04. pre-qualified prospects We find potential buyers and screen them prior to showing your property, eliminating unnecessary inconvenience. 05. follow up We follow up on all showings and report results back to you immediately. 06. purchase agreement We review and explain all offers and negotiate the best possible deal for you. 07. closing We provide financing referrals and coordinate the closing of your property.
I will act at all times with your best interest in mind, and comply with the Real Estate Counsel of Ontario Code of Ethics, The Ontario Real Estate Association, The Canadian Real Estate Association and The Privacy Code of C.R.E.A.
From offer to closing: negotiating the best price
Organize the offer presentation with the co-operating agent(s) and talk you through the detailed paperwork of all offers Advise on negotiating strategies to obtain the highest possible price under the best possible terms Negotiate for your best interest Assist lawyers, appraisers and other real estate professionals regarding the sale of your property
From listing to offer: our marketing plan
Agent Networking
Distribute your listing to agents on MLS and the public through relevant local and global real estate websites Provide information about your home to all associate brokers and agents at Chestnut Park Arrange for all available Chestnut Park sales representatives to visit your home within the first week you list with us. Present your home during Chestnut Park’s weekly agent meetings
Feature Sheet
Prepare a professional brochure that highlights the key selling points of your home
Photography
Professionally photograph your home
Floor Plan
Prepare a floor plan of your home
Sign
Install a For Sale sign in your yard
MLS
Professionally represent your property to the multiple listing system—as a result, your home will be exposed to all members of the board including sales agents and the general buying public at realtor.ca
Open Homes
Conduct regular open homes for agents during the week and public open homes during the weekend
Online Advertising
Advertise your home on Chestnut Park digital properties including chestnutpark.com, Chestnut Park social channels and my own personal website Post your home on global affiliate websites including christiesrealestate.com and luxuryrealestate.com
Social Media & Video
Prepare and post video slideshows, virtual tours and YouTube videos
Email Blasts
Prepare and deploy custom email blast to my active database and our brokerage’s active database of agents both local and international
Print Advertising
Prepare print advertising in relevant local print media
Follow Up
Track, record, follow up on and screen inquiries generated from marketing tactics Follow up on each showing and keep you informed about feedback Maintain close contact with you throughout the listing period and provide regular market updates Provide access to all major financial institutions in order to assist you the sale of your property
Knowing the value of a home is the first step in selling it. Through a Comparative Market Analysis (CMA), I will evaluate similar homes in your area, also known as comparables, to help you reach a realistic, competitive price for your home. What will you learn from your cma? The sale prices of homes like yours How long it takes for them to sell What their sale prices are in relation to their list prices (the difference between what sellers actually got for their home and what they asked for) What is evaluated in your cma? Active Listings — Properties currently on the market Sold Listings — Homes that have closed within the past six months Expired Listings — Homes that did not sell likely because they were unreasonably priced (this gives us a good indication of acceptable market value)
comparative market analysis: how much is your home worth?
The Chestnut Park exclusive market report series is the benchmark for residential real estate market information and an essential reference for our clients, the media, financial institutions, researchers and other market professionals. Each report is created for individual markets, providing an analysis of price and sales trends as well as many other metrics to give our clients a view of current conditions as well as historical and emerging market trends. Our market reports are shared monthly and quarterly through the Chestnut Park website, and will be emailed directly to you. Chestnut park reports deliver: By-market analysis Properties sold Average sales price Types of properties selling Active listings Market trends and influences
the go-to source for real estate market intelligence
what to consider when pricing
Can't say enough about Ashley's professionalism, attention to detail, commitment to her clients, lovely demeanor that is a real treat to work with. We would highly recommend Ashley for any property purchase/sale, but most especially in the Muskoka area where lakefront properties come with their own special needs/demands. You really can't find better!!!! — Suzanne & Sylvain, Chestnut Park Seller
Trustworthy, kind, and professional was our experience. Quality pictures, great communication, and an honest approach. Our second interaction with Ashley was placing our trust in her principled approach to selling our own home. Same professional, honest approach to a very important stage in our life. Without hesitation we would recommend Ashley !!! — Steve & Karen Chestnut Park Seller & Buyer
What Clients have to say
We told her want we wanted and where we wanted to be located and she ran with it. She gave us good advice about every property we went and saw. 2 years of looking, 3 other Realtors that didn’t work out and 23 offers later, she was able to help us find the perfect house and FINALLY our offer was accepted! We couldn’t have done it without Ashley!! — Danae & Nathan, Chestnut Park Buyer
She has great insight and a keen eye when looking at homes and is especially helpful when staging and selling your home. I highly recommend Ashley as an agent for your next sale or purchase.” — Corey & Amanda, Chestnut Park Buyer
Ashley was our game changer. I don’t think we thought we would make the move so quickly. We were “testing out the water”. Ashley made us feel confident with our decision as she showed us only a necessary, handful of properties (not overwhelming us) that had every check mark ticked off. Not wasting our time with houses that didn’t have the selling features we needed/wanted or going far beyond the budget that we had in mind. She had the ability to read our families needs, listen and was able to find us our forever home within just a few weeks of seriously searching, because she listened. — Amy & Nelson, Chestnut Park Seller & Buyer
A little love goes a long way
Checklist for Faster Sales
Lawns & Yards
Remove clutter, cut grass, edge walks, trim hedges, weed gardens
Front Of Home
Paint, fix, or wash railings, steps, storms, screens, and front door
Other Exteriors
Paint, fix, or wash doors and windows
Garage
Straighten up and paint, fix, or wash doors and windows
Plumbing
Repair dripping faucets and leaky toilets
Heating & Cooling
Clean exterior of unit and make sure it operates quietly
Promote A Feeling Of Spaciousness
Store unneeded items and furniture to make your rooms feel and appear larger
Lights
Replace all burnt out bulbs and faulty switches
Halls & Stairs
Remove any clutter to enhance the perception of space
Hardware
Oil hinges, tighten door knobs, fix faucets
General Condition
Dust, wash, paint and fix defects as required
Home Inspection
A professional home inspector can provide you with an unbiased report on the condition of your home and how it will affect the sale
Kitchen
Clear all work space. Make sure stove, refrigerator and sink are spotless
Bathrooms
Make sure bathrooms are neat, spotless and fresh; repair missing grout around tub
Closets
Declutter closets. Untidy or over-crowded closets suggest inadequate storage
most important areas to depersonalize
Chestnut Park® Real Estate Limited, Brokerage | chestnutpark.com
This is not intended to solicit buyers or sellers currently under contract with a broker.
Ashley Jeffery Broker 705.349.8859 info@ashleyjeffery.ca ashleyjeffery.ca
